Direct selling in Canada (DSA) continues to grow with new companies sprouting up. Canadians are familiar with the industry and acclimated to all it offers, from high-quality products to income-generating opportunities, and this trend is crossing into new immigrant groups and the younger generations. The Direct Sellers Association of Canada provides programs and information that help pave the way while individuals provide the steam behind this powerful engine.
Health and wellness is a growing concern in Canada as much as in the United States. Companies like
home-grown Immunotec are meeting consumers’ needs"
Top Categories
Home/Décor—21%
Nutrition—11%
Wellness—15%
Personal Care—15%
Fashion/Accessories—8%
Appliances—7%
Leisure/Education—6%
Other—7%
Growth over 2005
7 to 8 percent
Number of DSA Companies
50
Industry Sales
CAN$1.42 billion (US$1.45 billion) by DSA members
Number of Consultants
600,000
Like so many others have...go with Immunotec Inc.
Immunotec Inc., located in Vaudreuil-Dorion near Montréal, develops and markets food supplements and products, vitamins, personal care products and natural health products.
The company’s products are distributed and sold in Canada and the United States through a network marketing system as well as in several other countries
2007, as a result of a reverse takeover by Magistral Biotech.
Immunotec Research Limited was co-founded in 1996 when businessmen Chuck Roberts and Mr. Dieter Beer, a European industrialist now living in Toronto, joined forces
with researcher Dr. Gustavo Bounous, a leading expert in the field of milk science.
Immunotec is one of the industry leaders in providing science-based nutritional supplements to the mass market.
Its core products Immunocal are milkbased (whey) protein isolates, patented in Canada and the U.S. with over twenty years of research conducted in University teaching hospitals
and medical institutions in Canada and abroad.
Immunocal is the highest quality source for cysteine, and other related ingredients, which are particularly important for the optimal function
of the immune system. Immunotec transforms the results of basic research into real products that enhance the health and well-being of the general public.
Immunotec’s investment in research sets it apart from other network marketing companies by giving it a competitive edge and assuring that its products are safe and effective.
This milk-protein isolate is now undergoing phase II clinical studies to demonstrate its safety and efficacy in preventingthe decline of cancer patients.
IMMUNOCAL is a natural source of the glutathione precursor cysteine for the maintenance of a strong immune system. It is fat-free and contains
less then 1% lactose and has a high protein biological value (>110 BV) providing all essential amino acids.
The systemic availability of oral glutathione is negligible; the vast majority of it must be manufactured intracellularly from precursors.
Glutathione is a tripeptide made intracellularly from its constituent amino acids L-glutamate, L-cysteine and glycine.
The sulfhydryl (thiol) group (SH) of cysteine serves as a proton donor and is responsible for the biological activity of glutathione.
Provision of this amino acid is the rate-limiting factor in glutathione synthesis by the cells since bioavailable cysteine is relatively rare in foodstuffs.
Furthermore, cysteine if ingested as the free amino acid L-cysteine, has toxic potential and is spontaneously catabolized in the gastrointestinal tract and blood plasma.
Toxicity is avoided when cysteine is integrated into larger proteins such as serum albumin, alpha lactalbumin and lactoferrin.
IMMUNOCAL is a bovine whey protein isolate specially prepared to provide a rich source of bioavailable cysteine. Following digestion, the cysteine
remains as the stable form cystine (2 molecules of cysteine linked by a disulfide bond) and glutamylcystine.
After absorption, these dipeptides travel safely in the blood stream and readily enter the cells to release free cysteine for intracellular glutathione synthesis.
IMMUNOCAL is a cysteine delivery system.
The disulphide bond in cystine is pepsin and trypsin resistant but may be split by heat, low pH or mechanical stress, releasing free cysteine.
When subject to heat or shearing forces (inherent in most extraction processes), the fragile disulfide bonds within the peptides are broken and the bioavailability of cysteine
is greatly diminished.
According to world-renowned economist, expert and author Paul Zane Pilzer, people are participating in droves in the integrative movement by taking preventive measures
against health problems.
Health spending is moving from addressing existing health problems to a proactive approach. The wellness industry is already a $200 billion industry. And Pilzer predicts that by 2010
in the U.S. alone, wellness will be a $1.5 trillion industry.
What are people spending on? Much of the wellness industry’s revenue comes from vitamin sales and health club memberships, and the list of products and services people are using
to maintain their health is growing. This growth confirms that this is not just a trend; it’s a new approach to life and health.
People are looking for clinically proven, natural products that will improve their health and help them feel younger. This is an industry that’s exploding and has not yet peaked.
The trend shows no sign of waning because it’s the baby boomers that are driving it. As this huge demographic group ages, the wellness industry will only grow stronger.
Immunotec’s line of health-promoting products are positioned to capitalize on this trend by giving people the natural, clinically tested products they are looking for ways to improve
their overall well-being. Part of the wellness movement, Immunotec’s products are a healthy approach to weight loss, nutrition and looking and feeling good.
This movement is a golden opportunity: for health, for energy and for success.
And not only are consumers becoming more interested in dietary supplements as a natural approach to maintaining optimal health, the medical community has also spoken.
Medical professionals are increasingly recommending dietary supplements as part of a balanced approach to staying healthy.
It’s clear. Dietary supplements are a booming market and one that is gaining momentum every day.
Immunotec is in on the ground floor of this boom. Its line of health-promoting products has good science and good sense in its corner and can be an important part of a healthy lifestyle.
This is not just a trend. It’s a change for the better.
The wellness industry is already a $200 billion industry, and experts predict that by 2010, it will be a $1 trillion industry.
That’s a lot of potential! Clearly America’s changing demographics and its preoccupations with aging have created a booming market for products that increase vitality and contribute
to maintaining overall health. And consumers are looking to antioxidants, immune boosters and detoxifiers as possible solutions.
Immunotec is part of this burgeoning market. The health concerns of an aging population, the escalation in healthcare costs, concern about the quality of care, and the tendency of people
to take control of their own health are focusing consumers on proactive health practices, like the health-promoting products that Immunotec offers.
As a leader with one of Canada’s biggest Immunotec organizations,Platinum Consultant Wally Kralik knows how to build. His rags to riches success story is a compelling one that is sure to resonate in the Dublin meetings and trainings he will conduct as the message hits Ireland this week. Make sure to check out the 
